Soft Compare

Email Marketing Software

Design campaigns, automate sequences, and grow your audience. Compare email marketing platforms and find an alternative that fits your list size and budget.

Tools in this category

  • Klaviyo logo

    Klaviyo

    Free tier / Paid from $20/mo based on contacts

  • ActiveCampaign logo

    ActiveCampaign

    Free for 1 user / Paid from $9/mo

  • ConvertKit logo

    ConvertKit

    Free / Paid from $25/mo

  • HubSpot logo

    HubSpot

    Free tier / Paid from $50/mo

  • Shopify logo

    Shopify

    Free trial / Starter $39/mo / Basic $105/mo / Standard $399/mo / Plus $2,300/mo

  • Beehiiv logo

    Beehiiv

    Free / Pro from $84/mo

  • Brevo logo

    Brevo

    Free with limited sends / Paid from €20/mo

  • Mailerlite logo

    Mailerlite

    Free / Paid from $25/mo

  • Mailgun logo

    Mailgun

    Free for low volume / Pay-as-you-go from $0.50/1000 emails

  • Omnisend logo

    Omnisend

    Free / Paid from $25/mo

  • SendGrid logo

    SendGrid

    Free tier / Paid from $29.95/mo

  • Campaign Monitor logo

    Campaign Monitor

    Free trial / Paid from $9/mo

  • Drip logo

    Drip

    Free trial / Paid from $49/mo

  • GetResponse logo

    GetResponse

    Free plan available / Paid from $15/mo

  • Ghost logo

    Ghost

    Free / Creator $9/mo / Business $24/mo / Scale custom

  • Lemlist logo

    Lemlist

    Free trial / Paid from $25/mo

  • Mailchimp logo

    Mailchimp

    Free / Pro from $20/mo / Enterprise custom

  • Podia logo

    Podia

    Free / Paid from $33/mo

  • Zoho CRM logo

    Zoho CRM

    Free / Standard $20/user/mo / Professional $45/user/mo / Enterprise $65/user/mo / Ultimate $120/user/mo

  • Constant Contact logo

    Constant Contact

    Free for up to 100 contacts / Paid from $20/mo

  • Freshworks logo

    Freshworks

    Free / Growth $25/mo / Pro $70/mo / Enterprise custom pricing

  • Moosend logo

    Moosend

    Free for up to 500 contacts / Paid from $10/mo

  • Nutshell logo

    Nutshell

    Pro $65/mo / Premium $95/mo / Enterprise custom pricing

  • Sendinblue logo

    Sendinblue

    Free / Paid from €20/mo

  • Substack logo

    Substack

    Free / Revenue share on paid subscriptions

  • Unbounce logo

    Unbounce

    Starter $99/mo / Optimizer $399/mo / Accelerator custom

  • AWeber logo

    AWeber

    Free / Paid from $15/mo

  • Dripify logo

    Dripify

    Free / Professional $67/mo / Agency $132/mo / Enterprise custom pricing

  • Keap logo

    Keap

    Free / Plus $249/mo / Max $399/mo

  • Agile logo

    Agile

    Free / Starter $9.99/user/mo / Regular $49.99/user/mo / Entreprise $99.99/user/mo

  • EmailLabs logo

    EmailLabs

    Free trial / Paid plans available

  • Leadpages logo

    Leadpages

    Standard $37/mo / Advanced $74/mo / Professional $116/mo

What Is Email Marketing Software?

Email marketing platforms help you design campaigns, automate sequences, and grow a subscriber list that drives revenue. They combine templates, segmentation, and analytics in one tool.

How to Choose the Right Email Marketing Tool

  • Automation and segmentation capabilities
  • Deliverability and sending reputation
  • Template editor and landing page tools
  • Pricing based on subscriber count and sends

What to Read Next

Browse the Email Marketing tools below and open any "[Tool] Alternatives" guide to compare pricing, features, and honest pros and cons side by side.